Sorry, High Street—Here’s 9 Fashion Brands to Know for Autumn 2026

Let’s be honest—there’s something satisfying about discovering a fashion brand before it starts appearing everywhere. While we all have a reliable list of the usual names that have become our go-tos for wardrobes updates, some of the best (and most exciting finds) often come from labels that are quietly building a cult following away from the mainstream. Think sustainably sourced pieces, niche designs and fresh takes on runway trends—our editors are experts in unearthing those “where’s that from?” kind of finds that make an outfit feel inherently cooler, and this season we’re having a particularly good run.

In a bid to pull together a comprehensive list of the brands that you need to have on your radar, I asked my fellow editors from the names that have their full attention right now. So, if your wardrobe is in need of a little something new—or you’re simply tired of seeing the same brands on repeat—we’ve done the legwork for you. From indie-circuit darlings to emerging labels already beloved by the fashion crowd, these are the brands worth knowing about now. Consider this your edit of the labels you’ll want to get ahead of, to truly get behind.

Style Notes: If you’ve bought a pair of peep toe shoes in the last 4 months, all credit should be given to JUDE. Yours may not have been from the brand itself but, when JUDE dropped it’s now instantly recognisable Date peep toe heel, the internet collectively lost its mind. Managing to be both directional and timeless, JUDE’s early adoption and reinvention of the peep toe sparked a revival that got the attention of celebs and influencers alike (and now they count Tracee Ellis Ross and Margot Robbie as fans).

Of course, their reach extends well beyond peep-toe heels, and in fact, there are exceptionally good bags too—think the kind of accessories that the classically-leaning fashion people among us instinctively gravitate towards. So, if you’re in the market for shoes and bags that are easy to wear, instantly recognisable and guaranteed to earn compliments, JUDE goes way beyond the usual high-street favourites. These are investment buys that you can count on for years to comes.

Style Notes: For those who know who follow It girl outfits like it’s their job, Bella Venice needs no introduction. Over at the LA based brand it is eternally summer, and everyone from Sabrina Carpenter to Gigi Hadid has been snapped in their cute camisoles, capri pants and ultra-mini dresses that tend to sell out in record time. Always playful and never “stuffy”, think of the Bella Venice woman as charming, cool and always up for the party.

Before you worry about whether you can wear Bella Venice all year round, there’s also plenty of logo tees, loungewear and underwear too, making the brand a great name to know for comfortable, cotton separates. And the best part? Their drive for sustainability means that they recycle deadstock, print fabrics with recycled water and solar-powered energy, and produce in female-founded, female-led factories where every worker earns a fair, living wage. Bravo, Bella Venice.

Style Notes: You know you’re onto a winner when NET-A-PORTER back your choice, and one of the latest brands to land on the site is New York based brand, AFLALO. A little bit Norma Kamali meets the polish of Khaite (with a good dose of Yves Salomon thrown in too), there’s something refreshingly modern about AFLALO’s big city take on everyday wear.

Balancing statement prints, premium fabrication and wardrobe essentials, there’s something for every mood in the mix. Leopard coats for the maximalists, rigid blue denim for the traditionalists, silk co-ords for the elegant and leather bombers for the edgy; these are versatile pieces you’ll genuinely want to wear on repeat, making AFLAO an easy choice for anyone looking to give their wardrobe a more distinctive edge.