Black Friday is bringing rare discounts across the board, including on one of our favorite sneaker brands: Hoka. Known for ultra-cushioned soles, lightweight builds, and that signature rocker shape that helps ease pressure on joints, you can always count on Hoka shoes to deliver top-notch support. But you can’t always count on them to be affordable, which is why now’s the time to snag a pair.
During Hoka’s Black Friday and Cyber Week sale, members can save 20% on the brand’s entire collection (yes, you heard that right). If you’re not a Hoka member, you can still score plenty of deals in the brand’s sale section, including discounts on our top-tested styles like the Gaviota 5 and Bondi 9. We’re noticing especially great markdowns on trail shoes like the Speedgoat 6, which come in handy on winter runs when the sidewalks turn icy. If you do want to become a member, though, signing up is free and easy, and will also earn you 10% off your first order (up to $60).
Below, we’ve rounded up the best Hoka Black Friday deals, but be sure to grab them while they’re still in stock. Also check out our full roundup of the best Black Friday deals and early Cyber Monday deals for more editor-vetted discounts across every category.
The best Hoka Black Friday deals
I’ve tested dozens and dozens of Hoka styles over the years, and there really is a different pair for every person and every need. So, if you’re shopping with comfort and support top of mind — whether for walking, standing all day, or running — be sure to browse my thoroughly tested guide to the best Hokas for help picking the right pair.
Hoka Men’s Gaviota 5
For overpronators, this stability shoe is ultra-plush, ultra-breathable, and super lightweight.
Hoka Men’s Rincon 4
Hoka’s cushy sneakers are well-loved by our reviewers, the Rincon 4 is the brand’s latest edition of one of our favorite cheap running shoes.
Hoka Men’s Bondi 9
The Hoka Bondi 9 are the brand’s most cushioned running shoes, built for runners prone to shin splints or knee pain, or anyone who’s on their feet all day. The Bondi 9s offer plush comfort without the bulk, with a roomy fit, soft Super Critical foam, and a breathable knit upper. The updated design of the 9s still feels stable and responsive, making it a solid choice for recovery runs or long shifts.
Hoka Women’s Speedgoat 6
These lightweight trail runners provide a comfortable and responsible ride with incredibly reliable traction to keep you moving fast through the mountains.
Hoka Women’s Gaviota 5
For overpronators, this stability shoe is ultra-plush, ultra-breathable, and super lightweight. They’re have extra arch support to keep your foot flat as it rolls through each step, which prevents collapsed arches in the long run.
Hoka Men’s Transport GTX
These lightweight walking shoes are completely waterproof and comfortable on uneven terrain. They also have the American Podiatric Medical Association (APMA) Seal of Acceptance.
Hoka Women’s Clifton 9
The Clifton 9 hits the sweet spot of everything Hoka is known (and loved) for — meta rocker, cushy midsole — without isolating anyone.
Hoka Men’s Hoka Clifton 9
These running sneakers have highly cushioned midsoles and a meta rocker to propel your gait forward.
Hoka Men’s Mach 6
This running sneaker features a breathable upper and springy foam midsoles, with an aerodynamic shape built for speed.
FAQs on the best Hoka Black Friday deals
Is Black Friday/Cyber Monday a good time to buy Hokas?
Most definitely — Hoka’s don’t go on sale that often (the brand isn’t even hosting their own Black Friday deals event this year). The comfort and support of Hokas are well worth the price — but they’re even more worth it if you score a pair at discount.
What are the best Hokas for running?
It really depends on your running style and preferences. The Clifton 10s are an all-around crowd pleaser and hit the sweet spot of being cushy but still springy and responsive. The Bondi 9s are a high-cushion running shoe and feel plush on long-miles while still being lightweight and not too muddy. The Gaviota 5 are a great option for anyone with wide feet or anyone planning to walk for miles and miles, while the Speedgoat 6 are our go-to shoe for trail running.
Which Hokas are good for plantar fasciitis?
Across the board, Hokas are some of the best shoes for plantar fasciitis because they offer arch support, motion control, and shock absorption — especially for people who overpronate. The Gaviota 5 are ideal for support while walking, with their generous cushion, stability design, and built-in arch support. Folks with PF should also wear shoes at all times, including around the house; for this, we love the Ora Recovery Slides which feel like walking on clouds with top-notch arch support.
Shopping for more discounts today? Check out our roundup of all of the best Black Friday deals.
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