Roku’s streaming interface is one of my favorite smart TV systems thanks to its intuitive navigation. Rather than clutter the screen with content recommendations, the Roku Operating System (OS) presents a no-fuss design with large icons for all your favorite apps. The best Roku TVs come with this interface built in, combining ease of use with solid picture quality and good value for the money.
I’ve been reviewing home entertainment products for over a decade, and I’ve used my extensive experience to recommend the top Roku TVs available for purchase. Based on my team’s testing, the Pro Series is the best Roku TV overall. It offers a bright image with impressive contrast. Meanwhile, the less expensive Plus Series is a better fit for those on a tighter budget. The Plus Series can’t match the brightness of the Pro, but it still offers solid performance with rich colors.
Roku also licenses its OS to other TV companies, such as TCL, Hisense, and Walmart’s Onn brand. However, those models generally lack the picture performance of Roku’s in-house offerings. For that reason, I’ve focused solely on Roku’s own smart TVs in this guide.
Our top picks for the best Roku TVs
Best overall: Roku Pro Series QLED 4K TV – See at Amazon
Best budget: Roku Plus Series QLED 4K TV – See at Amazon
Best overall
Roku 65-inch Pro Series 4K QLED TV
Roku’s flagship Pro Series TV is a great all-around 4K QLED. Though similarly priced TCL and Hisense models have an edge in image quality, Roku’s intuitive smart TV interface, handy backlit voice remote, and easy assembly make the Pro Series a worthy competitor.
When it comes to balancing cost and performance, the Pro Series is the best Roku TV on the market. It’s an excellent upper-midrange display that delivers good picture quality for the money.
Though Roku also sells an updated 2025 Pro Series, the model I’m recommending here is the 2024 version of the TV. The 2025 edition promises some improvements in brightness and picture processing, but it comes at a higher price. Given the cost difference, the 2024 Pro Series remains the better buy for most people.
The TV uses a QLED panel with a Mini LED backlight and local dimming. Those features translate to image quality that’s a clear step above the brand’s entry-level models, with superior contrast control, deeper black levels, and a brighter picture. Occasional light bleed did appear in certain scenes during testing, but the display’s overall performance is similar to that of rival Mini LED models. Our reviewer was also impressed with the set’s vibrant colors, which look especially bold when watching HDR content in HDR10, Dolby Vision, or HDR10+. You can learn more about HDR formats in our HDR TV guide.
Ryan Waniata/Business Insider
Gamers should also note that the Pro Series has a 120Hz screen with variable refresh rate (VRR) support. These features enable smoother gameplay when playing compatible titles through a PS5 or Xbox Series X. However, the Pro Series falls short of offering a dedicated gaming bar and 144Hz support with a PC, which are options provided by many competing TVs in this class.
Viewing angles are narrow but similar to those of other QLED sets in this price range. The TV looks great when positioned in the center, but the image fades and colors distort when viewed from the side of the screen. You can get wider viewing angles from a high-end Samsung QLED, like the QN90F, or one of the best OLED TVs, but those options cost a lot more.
Roku includes its latest Voice Remote Pro 2, one of my favorite remotes. It has voice control via a dedicated button or hands-free wake word, a “lost remote finder” chime that can be activated by a button on the back of the TV, and even a built-in battery that’s rechargeable via USB-C. Its keys are backlit and automatically illuminate when you pick it up, so you can see the buttons when watching TV in the dark.
Roku’s emphasis on ease of use extends to the TV’s setup. Unlike most stands that need screws to assemble, the Roku Pro Series uses simple left and right feet that attach to the panel with a tool-less knob system. This leads to a quick and painless installation. You can also choose between a low or high position to accommodate a soundbar or have a more flush look.
The Pro Series is pricier than Roku’s step-down models, but its performance justifies its cost, cementing it as the brand’s top model. You can choose between 55-, 65-, and 75-inch sizes.
Read our Roku Pro Series 4K TV review.
Check out our guides to all the best TVs, best smart TVs, and best 4K TVs.
Best on a budget
Roku 65-inch Plus Series QLED 4K TV (2025)
The Roku Plus Series is the brand’s most affordable QLED TV model. This new 2025 edition uses a Mini LED backlight for improved local dimming but it still can’t match the HDR brightness capabilities of the step-up Pro Series.
The Plus Series is the best Roku TV for budget-conscious buyers. This QLED display sits one step below the brand’s flagship Pro Series, and though it omits some of that pricier model’s more advanced features, it still offers good value.
The Plus Series we tested was the original model released in 2023. Roku has since discontinued that edition and replaced it with an upgraded 2025 model. The new Plus Series offers similar capabilities but has a couple of improvements.
Notably, the 2025 Plus Series now features a Mini LED backlight, offering improved contrast control compared to the 2023 model. This should provide better black level performance. That said, the Plus Series is still noticeably dimmer than Roku’s brighter Pro Series TV, so its HDR highlight performance isn’t quite as impactful.
Outside of brightness, the 2025 Plus Series still falls behind the Pro Series in gaming performance. The Plus Series features a 60Hz refresh rate, as opposed to 120Hz. It also lacks HDMI 2.1 ports and VRR (Variable Refresh Rate) capabilities. This means the TV doesn’t support high frame rate modes on gaming consoles and can’t reduce screen tearing or stuttering. It’s still perfectly fine for casual gaming, but it’s not suited for enthusiasts who want the smoothest performance.
Roku has added a physical “remote finder” button to the 2025 Plus Series, similar to the one found on the Pro Series. This is a nice perk, but the remote itself is actually a downgrade compared to the remote included with the 2023 Plus Series. The TV now comes with an Enhanced Voice Remote rather than a Pro Remote. It still supports voice search but lacks hands-free control and a rechargeable battery. The display’s stand consists of separate left and right feet, but they attach with screws rather than using the tool-less knob system found with the Pro Series. The setup is still straightforward but not quite as convenient.
Even with its backlight upgrade, the 2025 Plus Series makes some concessions to keep its cost low. However, it’s still a very solid budget QLED, offering a clear step up in image quality over Roku’s cheaper Select Series. The Plus Series is sold in 55-, 65-, and 75-inch sizes.
Check out our guides to the best budget TVs and best TVs under $500.
What else we considered
Walmart
Roku’s TV lineup also includes an entry-level model called the Select Series, available in both 4K and HD editions. This set is the brand’s most affordable option, and it’s geared toward casual buyers who want a cheap smart TV for basic viewing. However, it has picture-quality limitations, and there are better displays from other brands that cost the same. For that reason, the Select Series doesn’t quite make our list of top picks.
The Select Series utilizes a standard LED panel rather than a QLED screen, which means it lacks quantum dot color technology. Although the 4K models still support HDR processing, their lack of quantum dots limits their color range, so HDR content won’t look as accurate as it would on the Plus or Pro Series. The Select Series also completely lacks local dimming, so it can’t control its light output across specific portions of the screen. As a result, brightness and contrast are lower than those of Roku’s other models, leading to less impactful images and a more washed-out look when watching dark scenes with the lights off.
The Select Series still looks decent when flipping through channels or streaming TV shows, but its entry-level performance is geared toward people who don’t prioritize advanced picture-quality features. It’s also important to keep in mind that there are rival TVs, like the TCL S5, that offer better color capabilities for around the same amount of money. Meanwhile, Walmart offers a cheaper series of TVs under its Onn brand, which offer similar performance compared to the Select Series. Onn TVs also use the Roku interface.
Like the Plus Series, the Select Series features a 60Hz screen and lacks VRR support, making it less suitable for gaming enthusiasts who want to unlock smooth 120Hz modes on a console or PC. Its viewing angles are also similar to Roku’s other models, so color and contrast distort if you’re off-center.
The Select Series comes with a Roku Voice Remote, but it’s a less advanced version than the ones that come with the brand’s Pro model. This remote lacks hands-free voice control and doesn’t have a built-in rechargeable battery. However, you can buy the upgraded Voice Remote Pro 2 separately if you want those features.
While the Select Series falls short in many aspects, it excels in one area: screen size options. While the Plus and Pro are only available in 55-, 65-, and 75-inch models, the Select Series is also sold in 32-, 40-, 43-, 50-, and an extra-large 85-inch size.
How we test Roku TVs
Ryan Waniata/Business Insider
To test the best Roku TVs, our team of reviewers focused on key elements of picture quality and overall usability. Our evaluation points include brightness, color performance, contrast, local dimming capabilities (if applicable), viewing angles, navigation speed, design, and overall value.
To record a TV’s brightness, we use a colorimeter and test patterns from the Spears & Munsil UHD Benchmark 4K Blu-ray disc. However, while test patterns are useful for measuring specific metrics, they’re no substitute for real-world content. To see how the best Roku TVs perform with actual movies and TV shows, we watch a variety of videos in bright and dark environments. Our curated selection of demo material features clips specifically chosen to showcase HDR performance, black levels, color gradient quality, overall picture clarity, and upscaling. We watch content in various quality levels and across different sources, including 4K Ultra HD, high-definition (HD), and standard-definition (SD) via cable, streaming services, and 4K Blu-ray discs.
Since this guide focuses on the best Roku TVs, we have also placed a specific emphasis on comparing features and performance across the brand’s lineup to highlight the differences between each model and determine which type of user each is best suited for.
For more information on our review process, check out our breakdown of how we test tech products.
Why trust us to recommend Roku TVs?
Ryan Waniata/Business Insider
I’ve been reviewing home entertainment products for over a decade, and every year my team tests the latest displays from every major brand. I also attend annual product launches and reviewer workshops to get an early look at new TV models.
I’ve used my extensive experience as a tech product reviewer to develop our TV testing methodology, which ensures that all of the displays we review are thoroughly evaluated across key metrics that cover image quality and ease of use.
My experience with TV models from every company helps me highlight the specific features that make Roku TVs unique while still addressing areas where they may fall short of the competition. Our TV coverage extends across all brands, sizes, and types, so be sure to check out our other guides for more recommendations:
Roku TV FAQs
Ryan Waniata/Business Insider
Do other brands sell Roku TVs?
Though Roku sells its own smart TVs, the brand also licenses its operating system to other manufacturers. Companies like TCL, Hisense, Sharp, Philips, and Walmart’s Onn brand sell TVs with the Roku OS built in. However, most Roku TVs from those partners are entry-level models that are beaten in value and performance by Roku’s own offerings. Generally, the best Roku TVs available today are those manufactured by Roku itself.
That said, there are a couple of exceptions worth mentioning: the Sharp Aquos Roku OLED TV and Philips Roku OLED TV. These are the only OLED TVs available with the Roku interface, offering the same contrast and black-level benefits that all OLED displays are known for. You can learn more about the benefits of an OLED panel in our QLED vs. OLED comparison.
The Sharp and Philips TVs are solid options for people who want an OLED with the Roku interface, but they’re only sold at select stores, and similarly priced LG and Samsung OLED models offer better image performance.
What’s the Roku OS like to use?
Roku’s interface is one of our favorite smart TV operating systems thanks to its reliability and streamlined design. It’s one of the easiest platforms to navigate and avoids a lot of the bloat that other interfaces suffer from.
The homepage features large icons for all your favorite services, which you can reorder as you like. There are also icons for the devices you have connected to your Roku TV, so you can switch video inputs from the same screen.
Many rival operating systems, such as the Fire TV OS, place a heavier emphasis on content recommendations and sponsored apps on their homepages, which can result in a cluttered appearance. But if you do prefer to see content suggestions, you can access the “What to Watch” section on the Roku interface’s sidebar menu. This screen features various recommendations across genres and services. It also lets you save a watchlist for titles you want to stream later.
The Roku system’s voice search works well, and it does a comprehensive job of presenting all the streaming services that offer the movie or show you’re looking for.
Can you add the Roku interface to a TV?
Roku sells several stand-alone streaming devices that allow you to add the Roku system to an existing TV. These devices are ideal for older displays that lack streaming capabilities or for individuals who prefer to use Roku’s interface over the OS built into their TV.
There are no significant differences between a Roku TV and a Roku streaming player in terms of app support and interface design. Navigation speed can vary slightly depending on the model you buy, with the Roku Ultra offering the quickest performance. Video quality capabilities also vary, with some models limited to HD and others supporting 4K Ultra HD with HDR. The company also sells soundbars, like the Roku Streambar, that include built-in video streaming support.
If you already own a Roku TV, there’s no reason to purchase a separate Roku player. For more media player recommendations, check out our guide to the best streaming devices.
Do Roku TVs support Alexa, Google Assistant, or Siri?
Roku TVs do not have built-in support for Amazon Alexa, Google Assistant, or Siri. Instead, Roku uses its own voice control platform that lacks the functionality of a full-fledged digital assistant.
However, the best Roku TVs do support pairing with separate Alexa, Google Assistant, and Siri devices (like a smart speaker). Once paired, you can use that device’s built-in assistant to control your Roku TV.
What other products does Roku sell?
In addition to smart TVs and streaming players, Roku sells soundbars, wireless speakers, a subwoofer, and a collection of smart home devices, including cameras, doorbells, lights, plugs, and motion detectors. These products are designed to work together, allowing you to create a unified Roku smart home setup.
Does Roku have its own streaming service?
Yes, Roku has two streaming services of its own: the Roku Channel and Howdy. The Roku Channel is a free ad-supported service that offers a mix of live internet TV stations and on-demand content, including a few original programs. Meanwhile, Howdy is an ad-free subscription service with a selection of licensed movies and TV shows from various studios. It costs $3 a month.
The Roku Channel is available on Roku TVs, Roku streaming players, web browsers, mobile devices, and certain smart TVs and streaming devices from other brands. Howdy is available on Roku TVs, Roku players, web browsers, and mobile devices.
