The frozen treat was inescapable a decade ago, then seemed to vanish. But one C.E.O., with help from the YouTuber Danny Duncan, is firing up the fro-yo time machine.
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A canny bit of marketing? A fast-fashion boondoggle? A must-have souvenir from the end of civilization? Or maybe just another meaningless T-shirt.
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The recent data hack targeting an app for sharing information about nefarious men is a reminder that the impulse to protect frequently comes at a cost.
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