Finding the right pillow for your sleep style can make a big difference in how well you sleep, and on Amazon Prime Day is one of the best times to buy one. Not every Prime Day deal is worth your time, but after seven years covering Amazon sales and consulting price trackers, I’ve identified the best Prime Day pillow deals that genuinely are. Most of our picks for the best pillows have modest but meaningful discounts, and a few are near their lowest prices ever.
Now that I’m in my late 30s, I fully understand that what I sleep on really makes a difference in my entire day. Case in point: After waking up with neck and shoulder pain for a few consecutive days, I adjusted the filling in my Coop Sleep Goods Original Pillow until I found the right support. And boom — my soreness greatly dissipated overnight. For Prime Day, you can score 20% off my favorite pillow.
Read on for more pillow deals plus discounts on some of our favorite bedding, including mattress toppers, sheets, and comforters.
The best Amazon Prime Day pillow deals
Many of the top Prime Day pillow deals are on pillows that Business Insider editors have personally tested, including options from well-known brands like Casper and Purple. I’ve also included a couple of picks that I’ve personally tested.
Best for: Back sleepers, stomach sleepers
Why buy it: Our top pick for affordable pillows, the Beckham Hotel Collection Down Alternative Pillow is soft yet supportive. It has a breathable cotton cover that helps it stay cool while you sleep. While Amazon describes it as “overfilled” with an 8-inch loft, our tester reported that it has a “thin feel” that kept her head close to the mattress — and more aligned with her spine. Side sleepers may want to stack two of these pillows to maintain their alignment.
Why now: Beckham pillows always have a Prime Day deal, but it only lasts for the duration of the sale. In other words, if you’re not buying them during an Amazon sale, you’re basically throwing money away.
Best for: Back sleepers, side sleepers, stomach sleepers
Why buy it: Coop Sleep Goods put adjustable pillows on the map more than a decade ago, offering sleepers a chance to FIY (fill it yourself) with its Original Pillow. It takes a little trial and error to find your custom loft, but it’s worth the experimentation, multiple Insider editors have confirmed. It’s not super soft, but because it offers personalized support, we recommend this pillow to almost everyone — and have done so for years now.
Why now: The brand has been 20% off for the past several Prime Day deals. The only time you may find it cheaper is during Black Friday and Cyber Monday. But if you’re waking up with neck pain, that’s too long to wait.
Best for: Back sleepers, side sleepers
Why buy it: An Insider editor once nicknamed Casper’s pillow the “Goldilocks pillow” because it’s not too firm, yet not too soft. It’s actually two pillows in one, with a removable supportive inner pillow hidden inside a plush outer layer pillow. So it’s sort of customizable, but nothing like the Coop Sleep Goods pillow. Its high loft makes it a good pick for side sleepers who want something a little squishier than memory foam.
Why now: The Casper Original doesn’t go on deep sale often — the brand tends to rely on its reputation and relatively low prices for premium quality. This Prime Day price is a meaningful drop from what you’d pay most of the year.
Best for: Back sleepers, side sleepers, stomach sleepers
Why buy it: In addition to the Coop Sleep Goods pillows, I’ve had two Qutool Cooling Pillows on my bed for the past two years. Like the Coop pillows, they have adjustable memory foam fill to accommodate all sleeping positions, but unlike the Coop pillows, one side of this pillow is cooling, and its icy touch remains to this day. It doesn’t totally stop me from sweating at night, but it definitely helps to regulate my body temperature.
Why now: This is a solid budget alternative to the Coop Sleep Goods adjustable pillows with the added bonus of cooling features. This pillow sees moderate discounts year-round, but Prime Day typically pushes it near its lowest price of the year.
Best for: Back sleepers, stomach sleepers
Why buy it: If letting your head sink into a plush, hotel-like pillow sounds like luxury to you, this is the pillow you should buy at Amazon Prime Day. FluffCo actually consulted hotel pillow manufacturers to achieve this feel. Our tester recommended getting the firm version with down feathers to make sure your head and neck are fully supported amid all that softness. One caveat: like any quality down pillow, it benefits from a quick fluff each morning.
Why now: The FluffCo pillow is on sale periodically, but its base price has been steadily increasing over the past few years. Prime Day gives you a chance to get it for lower than the price it debuted with.
Best for: Back sleepers, side sleepers, stomach sleepers
Why buy it: Down, down alternative, and memory foam are nowhere to be found in Purple’s pillow. Instead, the Harmony pillow has a latex core surrounded by a honeycomb grid made of flexible gel, which is wrapped inside a moisture-wicking outer layer. All together, it’s “ridiculously cooling, comfortable, and pressure-relieving,” according to our tester. It comes in three lofts to satisfy side, back, and stomach sleepers.
Why now: The Purple pillow is one of the most expensive pillows Business Insider recommends buying. While this Prime Day deal isn’t major, you should really take any chance you can get to grab the pillow for under $200 outside of Black Friday.
More of the best Prime Day pillow deals
If you haven’t found your match yet, there are even more editor-tested pillows on sale for Prime Day. I also included a couple of pillows that are under $25 apiece yet still deliver comfort, support, and quality.
Coop Sleep Goods Cool+ Adjustable Pillow – $149 $119: Hot sleepers should pass on the brand’s Original pillow and opt for the Cool+ instead. Mixed in with the cooling memory foam are proprietary gel-infused pieces that promote airflow and dissipate heat. One downside is that its MSRP is significantly pricier than the Original.
Casper Essential Pillow (2 pack) – $81 $60: The Essentials line is a legitimate step down in price without a significant drop in quality. Compared to the Casper Original, this version has a more streamlined design that eschews the 2-inch gusset, making it better suited to back and stomach sleepers.
FluffCo Down Alternative Pillow $109 $76: This is similar to the FluffCo feather pillow featured above, except that it’s filled with down alternative. That makes it more affordable and a smart choice for a simple, high-quality pillow with soft, fluffy fill.
More Prime Day bedding deals we recommend
In addition to pillows, Prime Day has thousands of deals on all kinds of bedding, including sheets, mattress toppers, and comforters. Here are a few standout options we’ve personally tested that are now on sale at Amazon.
Brooklinen Luxury Percale Sheet Set (Queen) – $200 $138: Brooklinen makes some of our editors’ favorite sheets. This deal on select colors and sizes is the lowest price you’ll see all year, so it’s a great time to snag the 100% cotton percale sheets for crisp, cool rest.
Tempur-Pedic Tempur-Adapt Mattress Topper – $349 $249: This topper offers the feel of a Tempur-Pedic bed without the hefty price tag of a mattress. Check this out if you have back pain.
Coop Sleep Goods Ultra Tech Mattress Protector – $59 $47: The best mattress protector we tested didn’t let a drop of water in. The bamboo blend cover renders it both silent and invisible.
Rest Evercool Cooling Comforter – $229 $149: Hot sleepers need a comforter they won’t toss off the bed during the night. Rest’s comforter has a cool-to-the-touch feel that can ease night sweats.
Why you should trust my Prime Day recommendations
I’ve been covering Amazon sales as a shopping editor since 2019 (and personally shopping them for even longer), which has honed my ability to spot truly good, legitimate deals from both big brands and lesser-known labels. I’ve also tested dozens of home products over the years, including multiple pillows and bedding options. Finally, I started my career by reporting on New York City sample sales, giving readers the inside scoop on what’s really worth it and what they should skip.
Prime Day pillow FAQs
Are Prime Day pillow deals actually worth buying?
Yes, if you know what to look for. While Prime Day is flooded with massive markdowns on cheap, no-name pillows, many are fake discounts on questionable products. To find a legitimate deal, focus on top-tier, tested brands that rarely go on sale. For example, the Coop Sleep Goods Original Pillow is showing a modest but rare discount right now.
How do I know if a pillow or bedding discount is a real deal?
First, ignore the slashed list price and look at the item’s Price history. Real, record-low prices absolutely happen on Prime Day and we only include deals that meet the BI Reviews’ team’s deals standards.
Shopping for more discounts today? Check out our roundup of all of the best Prime Day deals, or browse Amazon’s website for the full selection.
