I'm calling it: 2025 is the year of selfishly prioritizing your beauty routine. Who doesn't want flawless skin, perfect makeup, and glossy hair? I can confirm that you don't need your own personal facialist or glam squad to...
Rebecca Rhys-Evans is a London-based fashion and beauty editor with a decade of branded content and editorial experience. She started working at Who What Wear UK in the summer of 2022, where she was hired to lead all...
As a fashion editor, I encounter new trends every single day. Some are destined for greatness, while others fizzle out before the month is over. The relentlessness of this cycle is something I know all too well. Don’t...
If you’re like me and wear jeans every time you catch a flight, you probably get that the struggle to find the perfect pair for travel is real. You want them to be comfortable, and not too tight,...
As we move into the middle of the season, I’ve found myself hunting for fresh styling inspiration after exhausting many of the winter staples in my wardrobe. This week, that search has meant lingering a little longer on...
I consider myself to be a bit of a mascara snob. I'm a beauty editor with a penchant for luxury makeup and the same goes for the best mascaras in my collection. However, it's no secret that drugstore...
Jennifer Lopez had a stylish winter break, spending much of her time between Christmas and the new year in Aspen in a mix of snow-friendly trends, including Fair Isle sweaters, barrel jeans, and Ugg's latest viral boots. She...
I can't get over how amazing this season's Nordstrom Half-Yearly Sale is. I've highlighted many of my favorite items, including Parisian-inspired selects. One of my friends messaged me about helping her build her 2025 wardrobe. She wanted a...
So, about this time last year I did a big footwear cull. I narrowed all my shoes and boots down to just five pairs, high-fived myself for the ruthlessness, and felt high-and-mighty about it all season long. And...
From Celine Dion singing from the Eiffel Tower in the Olympics opening ceremony to the first instalment of Emily in Paris season 4, all eyes have been on the French capital in the past six months. Emily Cooper’s...
