A social media post about the Hollywood Reporter’s “A-List” of influencers inspired quite a few jokes online. But part of that was a misunderstanding.
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From Dirty Sodas to Protein Diet Cokes to a splash of pickle juice, opinions abound on customizing the popular soda. Purists, meanwhile, will see you at McDonald’s.
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The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain.
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