Updated: 27 September 2025

Neil Kraft, Visionary Adman Who Sold ‘a Mood and a Lifestyle,’ Dies at 67

27 September 2025

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His ads for Calvin Klein and others captured a fizzy moment in the 1980s and ’90s, featuring celebrities like the young rapper Marky Mark wearing nothing but underwear and a grin.

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Neil Kraft, Visionary Adman Who Sold ‘a Mood and a Lifestyle,’ Dies at 67

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